How to Use Layered Navigation to Increase Conversions in Magento 2?

 Magento 2 Layered Navigation can help online retailers improve the shopping experience for their customers.

By allowing customers to filter products based on various characteristics such as price, color, size, and brand, layered navigation makes it easier for customers to find the product they are looking for.

In this article, we'll discuss how to use layered navigation to increase conversions in Magento 2.

We'll cover the following topics:

  • The benefits of using layered navigation

  • How to configure layered navigation in Magento 2

  • Best practices for using layered navigation

Benefits of Using Layered Navigation:

There are several benefits to using layered navigation in Magento 2.

These benefits include:

  • Improved customer experience: Layered navigation makes it easier for customers to find the products they're looking for, which can lead to a more positive shopping experience.

  • Increased conversions: By making it easier for customers to find the products they're looking for, layered navigation can help increase conversions.

  • Improved search engine optimization (SEO): Layered navigation can help improve SEO by making it easier for search engines to index your products.

How to Configure Layered Navigation in Magento 2:

To configure layered navigation in Magento 2, follow these steps:

  1. Go to Stores > Configuration > Catalog > Catalog.

  2. In the Layered Navigation section, select Yes for Enable Layered Navigation.

  3. Configure the following settings:

    • Display Mode: Select the display mode for the layered navigation. The options are Dropdown and Slider.

    • Filter Categories: Select the categories that you want to include in the layered navigation.

    • Filter Attributes: Select the attributes that you want to include in the layered navigation.

    • Sort by: Select the sort order for the products in the layered navigation. The options are Name, Price, and Position.

  4. Click Save Config.

Best Practices for Using Magento 2 Layered Navigation:

Here are some best practices for using Magento 2 layered navigation:

  • Use a consistent design:

    The layered navigation should be consistent with the rest of your Magento 2 store. This includes using the same colors, fonts, and layout.

  • Make the layered navigation easy to use:

    The layered navigation should be easy to use for customers. This means using clear and concise labels and making it easy for customers to filter products.

  • Use relevant attributes:

    The attributes that you include in the layered navigation should be relevant to your products. This Magento 2 Extension will help customers find the products they're looking for.

  • Monitor the performance of the layered navigation:

    You should track the performance of the layered navigation to see how it's affecting your conversion rate. This will help you make adjustments as needed.

Conclusion:

By following these best practices, you can use Magento 2 Layered Navigation Plugin to improve the shopping experience for your customers and increase conversions in your store.

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