How Does Magento 2 Google Tag Manager Improve Analytics?

The capability to measure data efficiently has become very important these days. With the Magento 2 Google Tag Manager extension, you can monitor, record, and view essential data for your eCommerce business or website in your Google Analytics account. Track your website transactions, add-to-cart, impressions, and overall user activity in the eCommerce business so you can make an informed decision when planning your next move!

Google Tag Manager is one of the leading and widely used tag management solutions that are being widely used by many brands and individuals to track their online eCommerce stores and websites.

Benefits of Magento 2 Google Tag Manager:

• Ease of Use:

These Magento 2 Extensions let you write, add, and update new tags very quickly. Also, it will be mirrored across the site where these tags are used. It saves a lot of time, and you don't need to write code again and again. It also makes it easier to deploy code on Magento 2 website.

• Easier to Push Updates:

With Magento 2 Google Tag Manager you can easily push any kind of update and the changes will be reflected on the website as well.

• Version Control:

This is one of the most important aspects of Google Tag Manager where after you publish the changes, you can go back to the previous one for any reason. Therefore, it will make debugging a lot easier than having to refactor the entire code.

• Permission Management:

The authorization system of Magento 2 Google Tag Manager makes it effortless to manage which user has the appropriate authority to make changes to the website such as adding new tags or macros etc.

• Google Analytics:

Magento 2 Google Tag Manager allows you to implement Google Analytics on your Magento 2 website with all the options you need most.

• Additional Security:

When managing a store in Magento 2, you need a strong security system to keep your tags and snipers safe. When you use Magento 2 Google Tag Manager, it automatically scans all tracking scripts before updating them as functional tags so that any scripts containing infected viruses or malware do not overtake the tracking phase.